Capcom
An expansive digital narrative designed to enhance the European debut of Capcom's dystopian game, Remember Me.
Collaborating with Bigballs Films, we crafted a digital journal and storyboard featuring exclusive content tailored for a social media audience. Recognising the limitations of a linear narrative for such an expansive project, we delved into innovative approaches to capture and navigate a stranger's memories. The project's success hinged on seamlessly integrating the audience into the unfolding experience.
We designed a world that felt familiar. Visually, we wanted the progression from present day to 2085, when the game is set to feel believable. The user experience progresses much the same as a memory does.
The user experience mirrored the progression of a memory, with an overarching story weaving through the entire journey. However, we sought to make each user's experience unique, punctuated by audio snippets, film clips, and images.
We curated a mix of photography and video content, while directly pulling other elements from the user's Facebook feed.
Within a month, Antoine's Journal garnered over 500,000 views across various devices, with active users spending an average of 15 minutes engaging with the site.
- Partners
- Bigballs
Within a month, Antoine's Journal garnered over 500,000 views across various devices, with active users spending an average of 15 minutes engaging with the site.
