Oakley
In partnership with Bigballs, we created a microsite and game for Oakley, crafted to promote competitive engagement and facilitate social sharing.
Bigballs enlisted our support to bring one of their most ambitious concepts to life. Oakley, a sportswear brand, sought a fresh approach to showcase their offerings. Recognising that their sponsored sports champions embodied the essence of their campaign, Oakley aimed for a presentation beyond conventional films or interviews. Similar to the brand's identity, the campaign demanded a challenging and innovative stance.
In a landscape saturated with branded content and digital games, Oakley You Vs set out to depart from the norm.
Oakley You Vs stands as a formidable challenge, requiring participants to think like world-class athletes to secure victory. Swift and accurate decision-making is crucial, and frustrating wipeouts tap into competitive nerves.
The incorporation of subtle social elements adds a personal dimension to the fully interactive game, enhancing the satisfaction of sharing hard-earned triumphs.
Since its launch, Oakley You Vs amassed over 2 million plays and won FWA Site of the Day.
- Partners
- Bigballs
- Awards
- FWA Site of the Day
Since its launch, Oakley You Vs amassed over 2 million plays and won FWA Site of the Day.
