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Oakley

In partnership with Bigballs, we created a microsite and game for Oakley, crafted to promote competitive engagement and facilitate social sharing.

Bigballs enlisted our support to bring one of their most ambitious concepts to life. Oakley, a sportswear brand, sought a fresh approach to showcase their offerings. Recognising that their sponsored sports champions embodied the essence of their campaign, Oakley aimed for a presentation beyond conventional films or interviews. Similar to the brand's identity, the campaign demanded a challenging and innovative stance.

In a landscape saturated with branded content and digital games, Oakley You Vs set out to depart from the norm.

Oakley You Vs stands as a formidable challenge, requiring participants to think like world-class athletes to secure victory. Swift and accurate decision-making is crucial, and frustrating wipeouts tap into competitive nerves.

The incorporation of subtle social elements adds a personal dimension to the fully interactive game, enhancing the satisfaction of sharing hard-earned triumphs.

Since its launch, Oakley You Vs amassed over 2 million plays and won FWA Site of the Day.

Partners
  • Bigballs
Awards
  • FWA Site of the Day

Since its launch, Oakley You Vs amassed over 2 million plays and won FWA Site of the Day.

Contact ↓

London

81 Rivington Street London EC2A 3AY

hello@andagain.uk0207 088 8379

Liverpool

The Plaza, 100 Old Hall Street Liverpool L3 9QJ

hello@andagain.uk0207 088 8379